“Every high street should have a unique sense of place. Many declining high streets still need an urgent and radical re-evaluation of their brand and a clear strategic vision for the future” [British Retail Consortium Report, 2012]
Aldershot sits between two affluent and thriving towns, Guildford and Farnham. Yet it feels neglected, tired and forgotten about. This work aims to consider the effect this sense of place has on Aldershot’s residents and its visitors.
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